Why TAP?

Why TAP?

Why TAP?

TAP’s social thanking platform was launched in the UK in 2019. TAP has already made a positive impact on society, focussed on supporting frontline workers across healthcare, elder care and education. With our launch in the US, we are also committed to adding focus to those working in the Armed Forces and Veterans Affairs. Here’s what TAP’s community has to say about its impact on frontline workers as they face challenges around recruitment, recognition and retention.

TAP gives families an opportunity to express their appreciation to teachers. So often teachers are at the front line for parental complaints. It is important for them to realise these are outweighed by support for their efforts and commitment. Recruiting teachers is becoming increasingly more difficult. TAP provides a way of raising the profession’s profile and value in society. It motivates the team and supports a positive ethos. TAP is an effective and welcome addition to any school’s ethos and staff well-being programme.

Lorna Anderton, Headteacher, St Michael’s Church of England Primary School

TAP’s mission is to create a more positive world where giving and receiving thanks is the norm, not the exception! We are committed to making it easier to thank the Unsung Heroes in the Armed Forces, Healthcare, Elder Care and Education.

It has never been more important to show our gratitude to our Armed Forces, Healthcare, Elder Care and Education workers, especially in these unprecedented times. TAP’s social thanking platform makes it easier for people to thank society’s Unsung Heroes. Thanking is a simple and positive action hugely benefiting the recipient and the giver of thanks. We believe that by enabling everyone to thank quickly and easily, we’ll end the culture of complaining, replacing it with one of thanks and appreciation. It’s a huge dream and one we are determined to achieve. To register and to send messages of thanks is quick and easy on both web and app. TAP is reducing the barriers to sending messages of thanks (like not knowing contact details of the person you’d like to thank, not having the address of the organization, or even not having time to post a card or say thanks in person). Through TAP’s platform all you need is a minute, the name of the person you want to thank and where they work and you’re all set! TAP is designed to enhance the mental well-being of our armed forces and frontline workers in healthcare, elder care and education, with no cost to public organizations and nothing to implement. All while raising much-needed funds. TAP also enables organizations to collect donations in a range of innovative ways from QR codes on posters to URLs in emails and social media - all proven to generate greater levels of funding. This offers organizations a great way to supplement their much needed funding.


As a further benefit, TAP is working with corporate partners like BookLife Publishing and M&L Healthcare in the UK to provide matched funding meaning that each donation is worth much more to an organization. We’ll be looking to add organizations in the US shortly - get in touch if you think your organization would like to particpate.


If you’d like to give a match funding donation to one of TAP’s Unsung Hero Organizations, please visit our donation page.