Why was it created?


In 2019, TAP conducted research to understand the social attitude to thanking.

TAP spoke to over 200 people about the act of thanking and the TAP concept. It was extremely encouraging to see some strong trends:

On average, 70% of people who describe themselves as Thankers do NOT get to give thanks.

86% like the idea of Thanking people more often, in particular in the Public Sector.

Why Thankers want to acknowledge Unsung Heroes?



“They don’t get appreciated”

“They receive little thanks”

“They go beyond their work”

“They go the extra mile”

Evidence that thanking improves mental wellbeing:

Gratitude improves self-esteem. A 2014 study published in the Journal of Applied Sport Psychology found that gratitude increased athletes’ self-esteem, an essential component to optimal performance.

Evidence that being thanked increases well-being in the workplace:

  • Improved productivity – Based on job satisfaction and motivation.
  • Enhanced well-being – Gratitude boosts dopamine, resulting in fewer sick days, greater optimism and increased energy.
  • Better stress management – More resiliency.
  • Increased career opportunities – Stimulates decision-making, networking, self-efficacy.
“Feeling genuinely appreciated lifts people up. At the most basic level, it makes us feel safe, which is what frees us to do our best work. It’s also energising. When our value feels at risk, as it so often does, that worry becomes preoccupying, which drains and diverts our energy from creating value”.

Source: Harvard Business Review